BRAND DEVELOPMENT & MARKETING STRATEGY
At Caribbean International our sales team works directly with our clients during every step of the sales process. After the desired products have been added to our distributors portfolios, a local territory manager will meet with you to determine the best go to market strategy for promoting the brand on a local level. We work continuously with our distributors by assisting them with brand development and on island marketing, to ensure a quick and successful acceptance of any new brands or products. This includes radio, television, billboard, and print advertising on island. We also create marketing material such as store banners and giveaway merchandise (key chains, shirts, towels, umbrellas, etc.), as well as sponsored events such as fundraisers, music, and entertainers.
Caribbean International applies a unique approach when pricing accounts. By serving as a consolidation point for our distributors, they are able to "piggy back" on our purchasing power. Allowing us to offer our customers the best pricing in the industry. International shipping, storage, consolidation, and insurance fees are included with the purchase of your goods so extra steps in the supply chain are taken care of upfront. Electronic invoicing and online inventory management, keeps your stock counts organized, accurate, and viewable 24/7 by logging into your account. Flex ordering allows distributors the option to call, email, or book orders via their online account.
Looking for a specific product type or brand that we do not carry? Not a problem. With strong relationships with wineries and distilleries across the world, our experienced sales team will find it for you.
HOTEL & RESTRUARNT REWARDS PROGRAM (HRRP MEMBERS)
In every market, we believe it is best to have localized representation of our brands via a brand ambassador. Our HRRP members include hotels, restaurants, wholesalers, and beach clubs who have agreed to carry a bulk of our portfolio in order to support local distribution and enhance brand awareness. Depending on volume commitments our HRP members are able to receive varying levels of discounts and cash back incentives. We also host regular promotional events at HRP member locations.
ADDITIONAL BENEFITS INCLUDE:
• Event Hosting
• Wine Tastings
• Local Promotion
• Online Advertising
• Product Exclusivity
• Stand Up Comedians
• Special Request Items